At it's core, Attitude Kills Ambition began as a necessity. After hitting rock bottom in 2019, I realized the biggest change I needed to make in order to reach my goals involved the person I saw in the mirror.

On 6/9/19, I gave up alcohol and began focusing on becoming the best version of myself. In the process, I started making shirts that served as personal reminders to be mindful of my outlook on life.

Every challenge we face on a daily basis can be seen as a mountain or a stepping stone. Seeing the AKA logo in the mirror reminds me of the impact a positive mindset has on self belief and motivation.

​~ AKA Phillip Major